Many homeowners considering solar feel they’re being asked to make a major financial decision without fully understanding how it all works.
Solar systems can cost tens of thousands of dollars, and the details that determine whether solar makes sense — utility policies, electricity rates, battery options, and system design — are rarely explained clearly.
That’s why we created the Solar Planning Guides.
These guides are designed to help homeowners understand the basic information they need about solar before they speak with a salesperson, so they can evaluate their options confidently and avoid costly mistakes.
The Solar Planning Guides build on many of the principles introduced in the book Go Solar With Confidence, helping homeowners evaluate solar systems with clear information.

Each Solar Planning Guide walks through the key questions homeowners should understand before installing solar.
Inside the guide, you’ll learn:
How solar actually interacts with your utility
Most homeowners are given pieces of the story. The guide shows you the full picture — how energy flows through your home, when you rely on the grid, and where control actually comes from.
Why your utility matters more than the panels
Solar doesn’t operate in a vacuum. Your utility’s policies, pricing structure, and rules determine how your system performs financially — and whether it delivers the value you expect.
When a battery makes sense — and when it doesn’t
Batteries aren’t automatically “better.” The guide helps you understand when storage adds real value (like reliability, control, or peak cost management) — and when it may not be necessary.
What actually matters in a solar proposal
Most proposals focus on price and system size. The guide shows you what to look for beneath the surface — so you can evaluate whether a system truly fits your goals, not just your roof.
The most common misconceptions (and why they matter)
Solar is full of half-truths and oversimplifications. The guide walks through the most common ones — so you don’t make decisions based on incomplete or misleading information.
A clear framework for deciding what’s right for you
Instead of pushing you toward a decision, the guide gives you a way to think: your goals, your risk, your usage, and your timeline. Because the right decision isn’t about solar. It’s about fit.
The guide isn’t about getting you to “go solar.” It’s about helping you understand enough to choose your next step — with confidence.
Most solar information is designed to sell you something.
The Solar Planning Guides take a different approach.
They are designed to help homeowners:
Understand the fundamentals of solar
Evaluate whether solar makes sense for their situation
Make informed decisions before committing to an installation
The goal is simple:
Clarity first. Solar second.

Solar policies vary widely across the country.
Utility rules, electricity rates, incentives, and battery economics can be very different depending on where you live.
Select your state below to access the guide for your area. More states coming soon.
The Solar Planning Guides are designed for homeowners who:
Are considering solar within the next 1–3 years
Want to understand the economics of solar clearly
Prefer making informed decisions rather than rushed ones
These guides are especially helpful for homeowners who want to educate themselves before speaking with an installer.
Many homeowners find that after reading the guide they want help evaluating their specific situation.
If you would like help understanding whether solar makes sense for your home, you can schedule a Solar Clarity Call.
During this call we review:
Your current and future electricity usage
Your utility’s rate structure
Solar and battery options available in your area
Financial options, including $0 down programs
The goal is not to sell you a system — it is to help you understand your options clearly so you can make an informed decision
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